CDS Global announces Email Appends solution

News release

DES MOINES, Iowa – April 28, 2011 – CDS Global is announcing the launch of its Email Appends offering, a cost-effective, competitive solution that enables publishers and direct-to-consumer marketers to acquire email addresses by merging existing customer data with a master database. The offering enables organizations in these industries to better communicate with their customers by forming deep relationships with their brands.

Benefits of the offering include an additional method of contact for reaching customers, another source of revenue generation through the utilization of electronic communication and increased channels of promotion for multi-touch campaigns.

“CDS Global’s Email Appends solution allows our clients to leverage the power of their data,” says Kristin Runyan, chief information officer and vice president of Product Management at CDS Global. “Merging existing customer data with our Email Appends solution provides our clients with a richer view of their customers, thus allowing them another avenue for target marketing.”

To learn more about CDS Global’s Email Appends solution, visit www.cds-global.com/emailmarketing.